Overview
Twitter is a powerful tool for communicating and interacting with a company’s existing clients as well as generating interest from prospective new customers. Pharmaceutical companies avoid making drug product claims on their social media accounts but frequently post content that is consistent with FDA definitions for help-seeking direct-to-consumer advertising. Thousands of people often view content posted by pharmaceutical companies on social media such as twitter. In this context, Finglobedirect, which has been providing company and financial information globally since two decades, brings out a research report - Global Pharmaceuticals: Review of Leading 300 Companies for Twitter Presence.

Objective
The objective of this report is to provide direction to the global pharmaceutical companies which are not active on twitter as well as to those which do not have twitter accounts at all as to how best they can be active on this important platform - twitter.

Research Sources
Our research team continuously updates financial information of global pharmaceutical companies from reliable primary and secondary sources including company websites, press releases, and stock exchanges. Such information is used in the report wherever data is presented by various financial attributes. Our research team has also reviewed the twitter accounts of various global pharmaceutical companies active on twitter to summarize illustrations of information that can be posted under various categories on twitter accounts.

• Comprehensive focus on leading 300 global pharmaceutical companies to review their presence on twitter
• Highlights trends of such 300 companies with and without twitter presence by various attributes
• Identifies companies that utilize twitter platform efficiently to share information about their business
• Identifies type of information that is shared maximum by the companies active on twitter
• Provides illustrations of information that can be posted on twitter which is bifurcated into 15 categories and 30 sub-categories
• Summarizes some key specifics that can be useful for posting contents on twitter
• Provides at one glance the listing of leading 300 global pharmaceutical companies covered
• Provides listing of leading companies by various attributes such as MNC, R&D focus, and market capitalization

• 1.1 Number of companies with and without twitter presence: By region and country
• 1.2 Number of companies with and without twitter presence: By top 5 countries & other countries
• 1.3 Number of companies with and without twitter presence: By sub-industries
• 1.4 Number of companies with and without twitter presence: By market capitalization groups
• 1.5 Number of companies with and without twitter presence: By R&D intensity
• 1.6 Number of companies with and without twitter presence: By extent of foreign business

• 2.1 Information posted by active pharmaceutical companies: By category
• 2.2 Information posted for each category: By most active users of twitter
• 2.3 Information posted for each category: By active users of twitter
• 2.4 Information posted for each category: By less active users of twitter
• 2.5 Information posted for each category: By much less active users of twitter

• 3.1.1 Illustrations of business news on twitter
• 3.1.2 Illustrations of management news on twitter

• 3.2.1 Illustrations of financial news on twitter

• 3.3.1 Illustrations of pursuing marketing strategies on twitter
• 3.3.2 Illustrations of new product introduction information on twitter
• 3.3.3 Illustrations of regulatory approvals information on twitter
• 3.3.4 Illustrations of new research/study related information on twitter

• 3.4.1 Illustrations of customer service information on twitter
• 3.4.2 Illustrations of promoting samples of products on twitter
• 3.4.3 Illustrations of promoting special products/pricing on twitter
• 3.4.4 Illustrations of trade shows/events related information on twitter
• 3.4.5 Illustrations of webinar announcements on twitter

• 3.5.1 Illustrations of recruiting-related information twitter
• 3.5.2 Illustrations of employee-related information twitter

• 3.6.1 Illustrations of community service information twitter

• Appendix 1: List of leading 300 global pharmaceutical companies covered: By region, country, and company name
• Appendix 2: List of leading 300 global pharmaceutical companies covered: By sub-industries
• Appendix 3: List of leading 100 global pharmaceutical companies with most international business: By region, country, and company name
• Appendix 4: List of leading 100 global pharmaceutical companies with most R&D focus: By region, country, and company name
• Appendix 5: List of leading 100 global pharmaceutical companies with most market capitalization: By region, country, and company name

• Company analysts with years of experience have analyzed the global pharmaceutical companies active on twitter
• In-depth review of recent tweets of various companies active on twitter to provide illustrations of information that can be posted
• A guidance tool for global pharmaceutical companies not active on twitter
• Useful for global pharmaceutical companies that do not have twitter accounts

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